When Alastair from How to Lead Your Team reached out, he had a vision - and I was thrilled to help bring it to life! Designing a logo for his new business was an exciting challenge I couldn’t wait to dive into.
The creative journey began with sketching out ideas, letting inspiration flow, and exploring different concepts. Once the best ideas emerged, it was time to fire up Illustrator and transform those sketches into polished designs.
After some refining, Alastair had three standout options he really loved. From those, the final choice emerged - a bold and impactful design featuring a striking palette of turquoise, navy blue and white, paired with the sleek and modern Bebas Neue font.
It’s always rewarding to see a brand come to life, and this project was no exception!
Client: How To Lead Your Team
From: The Dictator Design
Team: myself
Design: logo
Software: Illustrator
Timescale: 3 days
From: The Dictator Design
Team: myself
Design: logo
Software: Illustrator
Timescale: 3 days
sketches of logo
logo development
logo design
logo design
logo design
logo design
logo design