Working with Fez on the Lancashire Skin Aesthetics brand was an exciting creative journey, shaping a clean, high-end, and professional aesthetic that reflects the beauty and skincare industry.
The colour palette features a deep navy blue as the primary background, exuding sophistication, luxury, and trustworthiness. The contrast of crisp white typography ensures clarity and an elegant, modern feel. The primary typeface is a bold serif, giving a classic and refined touch, while the sans-serif subtext balances it with a contemporary and professional look.
The logo design establishes strong brand identity, emphasizing "SKIN." as the focal point, reinforcing brand recognition and authority in the aesthetics industry. The rollup banner follows a minimalist approach, listing key treatments such as Facials, HIFU, IV Drip, PRP, and Laser Hair Removal in a clean, structured layout. The social media handle at the bottom subtly integrates brand engagement.
The interior branding incorporates the logo into a sophisticated, wellness-oriented space. The deep navy wall contrasts beautifully with natural wood and soft furnishings, creating a luxury-meets-wellness ambiance that aligns perfectly with the skincare experience.
Overall, the Lancashire Skin Aesthetics brand conveys elegance, trust, and professionalism, making it a visually compelling identity in the beauty industry. Working on this project was a great design experience, blending typography, layout, and colour psychology to craft a standout brand!
Client: Lancashire Skin Aesthetics
From: The Dictator Design
Team: myself
Design: logo, Instagram covers, leaflet, rollup banner
Software: Illustrator, Indesign
Timescale: 1 day
From: The Dictator Design
Team: myself
Design: logo, Instagram covers, leaflet, rollup banner
Software: Illustrator, Indesign
Timescale: 1 day
logo design
logo design
logo design
rollup banner design
Instagram highlight covers design
leaflet design